Company Culture in Women-Led Creative Organizations
In the ever-evolving landscape of creative professional workplaces, women are leading the charge in moving away from traditional, “profit-first” company culture and moving toward creating company values centered around collaboration, empathy, and inclusion. While there are more women than ever who are entering traditionally male-dominated career fields, there is still a significant gap, especially in business ownership. According to a 2019 article from Forbes Magazine, only “1% of creative agencies are founded by women. The number of agencies with female creative directors (about 3%) also constitutes an abysmal minority.”
Acclaimed film director and writer Greta Gerwig is known for her playful, collaborative directing style- with many actors that have worked with her reiterating how compassionate she was throughout the filming process.
On the set of her 2017 film Lady Bird, Gerwig had the entire crew wear name tags, saying,
““To just be able look over at someone, like the key grip, and say, ‘Hey Jerry, do you mind moving this thing?’ — you can say his name and not ‘Hey you!’”
Erasing the impersonal barrier that sometimes exists between directors and their teams, Gerwig has demonstrated how a masterfully crafted body of work can come from an environment that humanizes and prioritizes the people creating it.
The narrative of change continues with Vixen Creative Agency and the visionary, inclusive, and forward-thinking leadership of its CEO and Founder, Ren D’Anelli, who has meticulously crafted a company ethos that inspires creativity and joy, built on a foundation of honesty and support.
She has prioritized recognizing and acknowledging neurodivergence and has continued the fight for gender equality, anti-racism, and the protection of all human rights. D’Anelli has woven these values into the very fabric of Vixen; her unwavering commitment to fighting for equity in all areas and centering positivity reverberates throughout the entire company.
In this transformative era of creative workplaces, women-led creative organizations call for a paradigm shift, urging the professional world to recognize the incredible benefits and importance of centering people over profit.
Thank you for being a part of our world!
It means a lot to us.
Reach the team via support@vixencreativeagency.com
Book a meeting with Ren via https://calendly.com/vixencreativeagency
We’re available weekly Monday - Thursday
Currently serving the Long Beach/SoCal and Las Vegas NV areas